One single television ratings point (Rtg or TVR) represents 1% of viewers in the surveyed area in a given minute.
As an example, say, there are an estimated 100 million television households in the surveyed country. Thus, a single national household ratings point represents 1%, or 1 million households.. When used for the broadcast of a program, the average rating across the duration of the show is typically given. Ratings points are often used for specific demographics rather than just households. For example a ratings point among the key 18-49 year olds demographic is equivalent to 1% of all 18-49 year olds in the country.
In India, television ratings are collected by two main organizations - TAM India and Audience Measurement Analytics Limited (aMap). aMap entered the market in 2005, with more coverage and latest technology from Telecontrol-Switzerland. aMap polls the meters (6000 households) using GSM network and provides ratings overnight. TAM India collects data manually (physical visits) and releases data weekly. aMap also has a stand-alone digital panel (aMapDigital) to measure TV viewing in DTH homes.
The TRP ratings show that T20 is starting to get boring and unknown teams playing only adds to the woes.. The empty stands are also an indication that CL T20 hasn't yet caught the viewers.. If this is the situation in a cricket crazy country, the situation will only be grim when CL goes around the world..
A comparison of important matches in ICC T20 WC 2009, IPL ,CT 2009 and CL T20 is done below..
For IPL 2009, the reach had increased.. More viewers but they stayed for a lesser time on the channel.. The ratings were 4.3 for RCB vs KKR in 2008 and was 3.6 in 2009 for CSK vs MI...
The 2nd semi final CSK vs RCB had a rating of 6.5 against 5.5 rating for semi-2 in IPL-1..
But 8.8 rating of IPL-1 was far too higher than 8.3 of IPL-2 ..
Having said that, and IPL being too loud being the reason for its reach and talks that IPL and T20 are going to take the world by storm spelling an end to test matches and the ODIs were proved wrong in the ICC world cup, may we say that the timings of the match were a dent to the viewership..
In ICC WC 2009, IND-WI match had highest rating points of 5.4 followed by Ind-Eng game 4.8 ..
The finals had a rating of 3.7 in star cricket and DD had a rating of 3.8 ....
Still we find that an Ind-Pak match garners the same rating as that of T20 finals.. So, a great game of cricket is still appreciated irrespective of whether its a T20 or ODI.. Over 30 million viewed Ind-Pak match.. The knock out stages did not do that well because of the absence of Indian team..
The Champions League has fared even worse with an average of 0.74 so far, according to TV monitoring agency, aMap.. Empty stands also adds to the woes.. Chinnaswamy Stadium in Bangalore was full even for the Ind-Aus test match while in the other 3 matches we got to see empty stands.. But now, the same stadium in Bangalore was empty for Trinidad match..
This takes us to the next question.. Will the matches be fixed to let the IPL teams into the league stage ?
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